Weekly KPI
Suggested queries
Week ending
8/29/26
At or above benchmark
40/42
KPIs tracked
47
| KPI | Benchmark | 7/11 | 7/18 | 7/25 | 8/1 | 8/8 | 8/15 | 8/22 | 8/29 | WoW |
|---|---|---|---|---|---|---|---|---|---|---|
| Demand | ||||||||||
| New client leads | >25 | 21 | 24 | 19 | 28 | 31 | 26 | 34 | 38 | +12% |
| New clients booked | >12 | 9 | 11 | 8 | 13 | 15 | 12 | 17 | 19 | +12% |
| New clients showed | >10 | 7 | 9 | 6 | 11 | 13 | 10 | 15 | 17 | +13% |
| Consult → treatment | >60% | 48% | 52% | 44% | 57% | 61% | 58% | 66% | 71% | +8% |
| Total booked visits | >110 | 96 | 104 | 91 | 112 | 118 | 109 | 124 | 131 | +6% |
| Revenue | ||||||||||
| Gross revenue | >$36K | $28.4K | $31.2K | $26.9K | $34.8K | $38.1K | $35.4K | $41.9K | $46.3K | +11% |
| Revenue per visit | >$320 | $296 | $300 | $296 | $311 | $323 | $325 | $338 | $353 | +4% |
| Injectable revenue | >$20K | $16.1K | $17.8K | $15.2K | $19.6K | $21.4K | $19.9K | $23.6K | $25.8K | +9% |
| Device / laser revenue | >$8K | $6.2K | $7.1K | $5.9K | $7.8K | $8.6K | $8.1K | $9.4K | $10.7K | +14% |
| Retail + skincare | >$3K | $2.1K | $2.4K | $1.9K | $2.8K | $3.2K | $2.9K | $3.6K | $4.1K | +14% |
| Product gross margin | >62% | 58% | 59% | 57% | 61% | 63% | 62% | 64% | 66% | +3% |
| Retention | ||||||||||
| Rebook rate at checkout | >70% | 54% | 58% | 51% | 63% | 68% | 66% | 73% | 78% | +7% |
| Repeat client visits | >75 | 68 | 71 | 64 | 77 | 82 | 76 | 88 | 94 | +7% |
| Lapsed clients (90d) | <120 | 168 | 161 | 174 | 152 | 141 | 147 | 128 | 114 | -11% |
| No-show / late cancel | <6% | 11% | 9% | 12% | 8% | 7% | 8% | 6% | 4% | -33% |
| Active memberships | >210 | 178 | 183 | 186 | 191 | 198 | 203 | 214 | 227 | +6% |
| Membership churn | <3% | 5% | 4% | 6% | 4% | 3% | 4% | 3% | 2% | -33% |
| Package / membership sales | >8 | 4 | 6 | 3 | 7 | 9 | 8 | 12 | 15 | +25% |
| Gift card sales | >4 | 2 | 3 | 1 | 4 | 5 | 3 | 6 | 8 | +33% |
| Marketing | ||||||||||
| Ad spend | <$4K | $3.6K | $3.8K | $4.1K | $3.9K | $3.7K | $3.5K | $3.4K | $3.3K | -3% |
| Blended CAC | <$165 | $242 | $214 | $258 | $186 | $171 | $179 | $148 | $129 | -13% |
| Marketing ROAS | >6.0x | 4.1 | 4.6 | 3.8 | 5.4 | 6.2 | 5.9 | 7.1 | 8.3 | +17% |
| Top reel / video views | >1.5K | 740 | 1,120 | 890 | 2,322 | 566 | 1,422 | 3,180 | 4,460 | +40% |
| Instagram followers | Track | 912 | 921 | 934 | 965 | 988 | 1,004 | 1,041 | 1,088 | +5% |
| Facebook followers | Track | 276 | 280 | 284 | 292 | 299 | 304 | 311 | 319 | +3% |
| TikTok followers | Track | 0 | 0 | 1 | 6 | 8 | 14 | 31 | 58 | +87% |
| Local collab posts | >1 | 0 | 1 | 0 | 0 | 1 | 1 | 2 | 2 | 0% |
| Client testimonial videos | >1 | 0 | 1 | 0 | 0 | 1 | 0 | 2 | 3 | +50% |
| Reputation | ||||||||||
| Google reviews (total) | Track | 24 | 25 | 26 | 26 | 26 | 28 | 33 | 41 | +24% |
| New reviews this week | >3 | 1 | 1 | 1 | 0 | 0 | 2 | 5 | 8 | +60% |
| Average rating | >4.7 | 4.6 | 4.6 | 4.7 | 4.7 | 4.6 | 4.7 | 4.8 | 4.8 | 0% |
| Unanswered reviews | 0 | 4 | 3 | 5 | 6 | 6 | 3 | 1 | 0 | -100% |
| Operations | ||||||||||
| Chair utilization | >78% | 61% | 64% | 58% | 69% | 73% | 71% | 80% | 86% | +8% |
| Tuesday utilization | >70% | 34% | 38% | 31% | 44% | 52% | 49% | 68% | 79% | +16% |
| Inventory on hand | >21 days | 16 | 14 | 11 | 18 | 24 | 22 | 26 | 29 | +12% |
| Stockouts | 0 | 1 | 2 | 3 | 1 | 0 | 1 | 0 | 0 | — |
| Product waste | <2% | 4% | 3% | 5% | 3% | 2% | 3% | 2% | 1% | -50% |
| Avg. days to next opening | <9 | 4 | 5 | 4 | 6 | 7 | 8 | 10 | 12 | +20% |
| Team | ||||||||||
| Revenue per provider hour | >$540 | $412 | $448 | $396 | $486 | $521 | $508 | $574 | $631 | +10% |
| Provider hours worked | Track | 69 | 70 | 68 | 72 | 73 | 70 | 73 | 73 | 0% |
| Training modules completed | >4 | 2 | 3 | 1 | 4 | 5 | 4 | 7 | 9 | +29% |
| Credentials expiring ≤30d | 0 | 2 | 2 | 3 | 3 | 2 | 1 | 1 | 0 | -100% |
| SOPs out of date | 0 | 7 | 7 | 6 | 6 | 5 | 3 | 1 | 0 | -100% |
| Cash | ||||||||||
| Collected cash | >$34K | $26.9K | $29.8K | $25.1K | $33.1K | $36.4K | $34.1K | $40.2K | $44.8K | +11% |
| Outstanding balances | <$5K | $8.4K | $7.9K | $9.1K | $7.2K | $6.1K | $6.4K | $4.8K | $3.6K | -25% |
| Failed membership charges | 0 | 6 | 5 | 7 | 4 | 3 | 4 | 2 | 1 | -50% |
| Operating margin | >28% | 19% | 21% | 17% | 24% | 27% | 25% | 31% | 35% | +13% |